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Lytico http://lytico.com/blog Just another WordPress weblog Fri, 20 Nov 2009 19:17:24 +0000 http://wordpress.org/?v=2.6.2 en The Internet Needs You! http://lytico.com/blog/2009/11/internet/ http://lytico.com/blog/2009/11/internet/#comments Thu, 19 Nov 2009 21:31:15 +0000 admin http://lytico.com/blog/?p=46 Somehow, you found yourself to the Lytico SEO blog. You’re reading the content, either out of genuine interest or sheer boredom with the alternatives. You’re possibly still in a coma-like state from the last site you were on. Blogging, social networking, web 2.0, and SEO can all be interesting topics - but I’ve been getting the feeling that robots are the ones writing the articles.

Robots Write the Internet

The thing that really draws people into a website is personability. Which sounds like a good word, so I’m going to run with it. As an ‘SEO expert’, I have had to read too many articles on SEO; most of which are boring as hell.

People go to websites because they are intrigued; people stay on websites because the content is actually engaging. So much of the internet is driven by an abundance of advertising, but nothing satiable when the user gets to the content. Everyone is selling lemon web pages these days.

“You’re our 10,000th visitor - click here to claim your box of air

or my personal favorite

“Come take our awesome survey - what’s your celebrity IQ”

People don’t want that crap - stop it!

Another huge SEO mistake is when websites have identity issues. Don’t have your site look like a circus yet read like a lawyer’s firm. So many web ‘masters’ make sites that leave me feeling like I’m in a dentists office. Be fun, creative, and interesting and your traffic will increase. Optimizing, networking, and buying keywords are all pointless if your site sucks.

Identity Crisis

Identity Crisis

Lastly, people need to put in the work. Don’t just throw up some content with your fingers crossed. Track your users, find out where they’re coming from. Be a detective and find out what your viewers are into. Good content and tracking easily make up 75% of what is important in SEO.

People always ask me: Isn’t SEO all about numbers and statistics?

No, it’s about standing out from your competition. We need to get rid of this stigma that the web is a complex and flavorless stream of information; so please help us change that concept. Join the good fight, for the greater internet!

The Internet Needs You!

The Internet Needs You!

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Twitter & SEO Keyword Research Tools http://lytico.com/blog/2009/08/twitter-seo-keyword-research-tools/ http://lytico.com/blog/2009/08/twitter-seo-keyword-research-tools/#comments Thu, 13 Aug 2009 20:05:58 +0000 admin http://lytico.com/blog/?p=42 Graphics compliments of www.aoddesign.comAs some of you know, I have recently been trying to get into Twitter. It has been a very interesting ride. I have met many incredible people, and learned much about a variety of business models and ideas. The Twitter community is growing rapidly with Mashable reporting an astounding 752% increase in 2008. Many project 2009 will be even higher. Who uses Twitter is a question I had in my mind when I first dove in. The best explanation of Twitter I have ever heard, was from twitter user @wisekaren who tweeted to me the following:

Which is a comment I have learned to be absolutely true.

“FB (Facebook) is for people you used to know; Twitter is for people you’d like to know.” 

 

As I see it now, Twitter is a social media platform that provides opportunity for real business growth, understanding, learning, and networking. In social media realm Twitter is like the infamous lunch date tactic all we young executive types use(d) when we were expanding our careers, working 80 hours a week, but still wanted to meet someone worthwhile, without blowing a whole evening and serious $$ on someone who was not quite right. Twitter gives everyone the opportunity to sample ideas, musings and knowledge of others, not only in your same area of expertise, but in areas of expertise where you have great interest, but lack knowledge.

There are some great Twitter help aides out there, that assist in getting the most out of Twitter data. You can easily see emerging trends, and pick up other related keywords that should probably be considered in your SEO keyword strategies. It is a marvelous SEO tool.

I have also been using TweetGrid. This is a web based tool/system, which allows the selection of 6 topic keywords, and then streams all tweets containing these keywords. If you want to learn about a topic quickly, pick a keyword you are interested in and watch the data fly by. This is also a great way to find and engage Twitter users directly who have similar interests, and perhaps strike up a relationship for future work together, or at least someone we can bounce ideas off. It is an excellent tool to leverage Twitter.

For folks on the go, there are many amazing Twitter tools that provide the benefits of Twitter on the road. I personally use Tweetie on my iPhone to tweet, but there are many others, including: Twittelator, Twitterrific which offers all of Twitter’s functionality and TwitterFon, which is a free, but very basic iPhone Twitter client.

Some other cool Twitter tools for the iPhone include Fastweet, which allows for quick reading of many tweets. GeoTweeter which adds GPS coordinates to your tweets, GPSed, lets you share maps of your travels to Twitter and Twitter Trend which gives you a snapshot of what topics are really hot on twitter for the last 24 hours. Very cool.

I know many of those that use SoloSEO are small business owners, and are working diligently to get their online business screaming. We can see how much work is being done through the use of the SoloSEO SEO tools. Please also consider using Twitter to bolster your online exposure, and knowledge about your online market, it will make a difference.

Just a quick note on some Twitter rules of engagement (suggestions really). When someone “follows” you on Twitter, it is a good idea to follow them back. How many followers you have is a big deal to many. It doesn’t indicate exactly if you are a good Tweeple, but does show how popular you are on Twitter. Following people who show interest in you makes good sense, as many will have something in them you will be interested in. I have learned this tidbit over time, and am now in the process of ditching those I follow that don’t follow me, and following my followers. Its just good Karma. Also, on Fridays there is a custom of recommending good Twitter users others should follow. You simply list the user’s usernames with a hashtag (def. a keyword with # at the beginning of the word, which allows organization a group of tweets) of #FollowFriday somewhere in your tweet. Which essentially tells those that read my tweet that I recommending these 7 users as worthy to follow.

Those are just a few things on Twitter. The best way to learn and love Twitter is to just jump in and get going. Sign up for Twitter here. At anytime, if you have a questions about how to use Twitter, just tweet about it, and you will find just how helpful and responsive the Twitter Nation can be. Hope to see (follow) you soon.

Finally, we would sure appreciate a follow once you get up and running.

Twitter graphic above provided by AddDesign

 

-Jay M

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Bing steps over Yahoo…briefly http://lytico.com/blog/2009/06/bing-steps-yahoo/ http://lytico.com/blog/2009/06/bing-steps-yahoo/#comments Mon, 15 Jun 2009 19:22:02 +0000 admin http://lytico.com/blog/?p=23 On June 4th, Microsoft had what it thought was a victory in the search engine arena. They topped Yahoo and became the 2nd most widely used search engine (for a day).

Source: StatCounter Global Stats - Search Engine Market Share


We still don’t know if this is evidence that Bing is on its way to overtaking Yahoo completely, but surely the Yahoo execs are not keen on this development. Yahoo CEO Carol Bartz is claiming that Bing is just a fad, and will have no lasting impression on the search landscape, but we beg to differ. In our opinion, the failed attempt at a merger between Microsoft and Yahoo ended up being better for Microsoft - they have almost accomplished the same goals without the cost or anti-trust issues.

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Trust-busting of the 21st century http://lytico.com/blog/2009/06/trustbusting-21st-century/ http://lytico.com/blog/2009/06/trustbusting-21st-century/#comments Fri, 12 Jun 2009 20:57:53 +0000 admin http://lytico.com/blog/?p=18 ‘Microsoft plans to remove Internet Explorer from the versions of Windows 7 that it ships in Europe … Reacting to antitrust concerns expressed by European regulators, Microsoft plans to offer a version in Europe that has the browser removed. Computer makers would then have the option to add the browser back in, ship another browser or ship multiple browsers, according to a confidential memo that was sent to PC makers…” - CNET.com

Could this be the beginning of the end for Microsoft’s bundled applications?

Unlikely - but it does spell a major shift in the dynamic of the internet browser market. It can only lead us to believe that Mozilla Firefox, Google Chrome, and Opera will be giving IE a run for its money in the near future.

Whilst great news for many European anti-trust activists, this probably does not bode well for the Bing.com development team. A large contributor of traffic for the old MSN.com was its privilege as being the default search engine for IE.

It appears that Microsoft is struggling to maintain its strength as a software conglomerate, but is making up for this with emerging technology in the field of web development (i.e. Bing.com)

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Microsoft debuts their new search engine http://lytico.com/blog/2009/06/microsoft-debuts-their-new-search-engine/ http://lytico.com/blog/2009/06/microsoft-debuts-their-new-search-engine/#comments Tue, 02 Jun 2009 19:16:05 +0000 admin http://lytico.com/blog/?p=16 While many people scoff at the idea of a Google killer, Microsoft is not laughing. Their new Bing.com search engine is no joking matter. Not only does it cover almost all of the same ground as Google, it offers superior search technology.

Our favorite feature is their video search. It allows users to search the entire web for a video, but also plays the videos when moused-over.

An interesting side-note: when we went to view the videos in the Firefox browser, we were given a JS error and crashed to the desktop…Yet, the videos played just find in IE. We’re thinking it’s just coincidence, but wouldn’t be surprised if Microsoft has another Firefox bashing trick up its sleeve.

Check it out at Bing.com

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Microsoft Rebrands Live Search as “Bing” http://lytico.com/blog/2009/05/microsoft-rebrands-live-search-as-bing/ http://lytico.com/blog/2009/05/microsoft-rebrands-live-search-as-bing/#comments Thu, 28 May 2009 17:44:09 +0000 admin http://lytico.com/blog/?p=10 Microsoft is upping their strategies to overcome the everest of search engines: Google. Unfortunately for the software giant, they had to post loses in the first quarter compared to Google’s sales of $4.7 billion. To learn more about Microsoft’s new search engine, check out their promo: www.decisionengine.com

While it definitely has some useful tools, we still have not seen anything that matches the sleek simplicity of the google engine.

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Google attacked by conficker? http://lytico.com/blog/2009/05/google-attacked-by-conficker/ http://lytico.com/blog/2009/05/google-attacked-by-conficker/#comments Thu, 14 May 2009 20:41:40 +0000 admin http://lytico.com/blog/?p=7 According to this article Google may be suffering from DDoS attacks from the conficker virus. Portions of the web giant have been inaccessible throughout the day.

While much of this is speculation, it does strike a chord for computer security. With cloud-computing and information indexing creating a more centralized internet…will future attacks have the capacity to bring down entire chunks of the internet?

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Google’s nofollow tag failure http://lytico.com/blog/2009/05/googles-nofollow-tag-failure/ http://lytico.com/blog/2009/05/googles-nofollow-tag-failure/#comments Thu, 14 May 2009 20:30:18 +0000 admin http://lytico.com/blog/?p=3 An interesting article on blog-spam countermeasures — Google’s embarrassing mistake. Quote:

I think it’s time we all agreed that the ‘nofollow’ tag has been a complete failure.

For those of you new to the concept, nofollow is a tag that blogs can add to hyperlinks in blog comments. The tag tells Google not to use that link in calculating the PageRank for the linked site. [...]

Since its enthusiastic adoption a year and a half ago, by Google, Six Apart, Wordpress, and of course the eminent Dave Winer, I think we can all agree that nofollow has done — nothing. Comment spam? Thicker than ever. It’s had absolutely no effect on the volume of spam. That’s probably because comment spammers don’t give a crap, because the marginal cost of spamming is so low. Also, nofollow-tagged links are still links, which means that humans can still click on them — and if humans can click, there’s a chance somebody might visit the linked sites after all.

Spammers have it in their heads now that weblog comments are a vector to exploit. They don’t look at individual results and tweak their software to stop bothering individuals. They write generic software that works with millions of sites and goes after them en masse. So you would end up with just as much spam, it would just be displayed with unlinked URLs.

Spammers don’t read blogs; they just write to them.

I still think he was spot on.

However, one part of the ‘Google’s embarrassing mistake’ article is a red herring — I think the chilling effect on “nonspam links” is not to be worried about; as Jeremy Zawodny said, life’s too short to worry about dropping links purely in the hopes of giving yourself Page Rank. I don’t know if I really want links that people are leaving purely for that reason. ;)

In fact, I wouldn’t be surprised to hear that Google’s crawler starts treating “nofollow” links as mildly non-spammy in a future revision, due to their wide use in wikis, blogs etc.

To be honest, though — I don’t see the problem of blog-spam much anymore.

[Weblog] comment spam should be a lot easier to deal with than SMTP spam. … With weblog comments, you control the protocol entirely, whereas with SMTP you’re stuck with an existing protocol and very little “wiggle room”.

I’ve instituted a very simple check stolen from Jeremy Zawodny. I simply include a form field which asks the comment poster for my first name, and if they fail to supply that, the comment is dropped. In addition, I’ve removed the form fields to post directly, requiring that all comments are previewed; this has the nice bonus of increasing comment quality, too.

Those are the only antispam measures I’m using there, and as a result of those two I get about 1 successful spam posted per week, which is a one-click moderation task in my email. That’s it.

The key is to not use the same measures as everyone else — if every weblog has a different set of protocols, with different form fields asking different simple questions, the only spammers that can beat that are the ones that write custom code for your site — or use human operators sitting down to an IE window.

Trackbacks, however — turn that off. The protocol was designed poorly, with insufficient thought given to its abuse potential; there’s no point keeping it around, now that it’s a spam vector.

Finally, a “perfect” solution to blog spam, while allowing comments, is unachievable. There will always be one guy who’s going to sit down at a real web browser to hand-type a comment extolling the virtues of some product or another. The goal is to get it to a level where you get one of those per week, and it’s a one-click operation to discard them.

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