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Business Of SEO | Lytico
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Archive for the ‘Business of SEO’ Category

The Internet Needs You!

Thursday, November 19th, 2009

Somehow, you found yourself to the Lytico SEO blog. You’re reading the content, either out of genuine interest or sheer boredom with the alternatives. You’re possibly still in a coma-like state from the last site you were on. Blogging, social networking, web 2.0, and SEO can all be interesting topics - but I’ve been getting the feeling that robots are the ones writing the articles.

Robots Write the Internet

The thing that really draws people into a website is personability. Which sounds like a good word, so I’m going to run with it. As an ‘SEO expert’, I have had to read too many articles on SEO; most of which are boring as hell.

People go to websites because they are intrigued; people stay on websites because the content is actually engaging. So much of the internet is driven by an abundance of advertising, but nothing satiable when the user gets to the content. Everyone is selling lemon web pages these days.

“You’re our 10,000th visitor - click here to claim your box of air

or my personal favorite

“Come take our awesome survey - what’s your celebrity IQ”

People don’t want that crap - stop it!

Another huge SEO mistake is when websites have identity issues. Don’t have your site look like a circus yet read like a lawyer’s firm. So many web ‘masters’ make sites that leave me feeling like I’m in a dentists office. Be fun, creative, and interesting and your traffic will increase. Optimizing, networking, and buying keywords are all pointless if your site sucks.

Identity Crisis

Identity Crisis

Lastly, people need to put in the work. Don’t just throw up some content with your fingers crossed. Track your users, find out where they’re coming from. Be a detective and find out what your viewers are into. Good content and tracking easily make up 75% of what is important in SEO.

People always ask me: Isn’t SEO all about numbers and statistics?

No, it’s about standing out from your competition. We need to get rid of this stigma that the web is a complex and flavorless stream of information; so please help us change that concept. Join the good fight, for the greater internet!

The Internet Needs You!

The Internet Needs You!

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Twitter & SEO Keyword Research Tools

Thursday, August 13th, 2009

Graphics compliments of www.aoddesign.comAs some of you know, I have recently been trying to get into Twitter. It has been a very interesting ride. I have met many incredible people, and learned much about a variety of business models and ideas. The Twitter community is growing rapidly with Mashable reporting an astounding 752% increase in 2008. Many project 2009 will be even higher. Who uses Twitter is a question I had in my mind when I first dove in. The best explanation of Twitter I have ever heard, was from twitter user @wisekaren who tweeted to me the following:

Which is a comment I have learned to be absolutely true.

“FB (Facebook) is for people you used to know; Twitter is for people you’d like to know.” 

 

As I see it now, Twitter is a social media platform that provides opportunity for real business growth, understanding, learning, and networking. In social media realm Twitter is like the infamous lunch date tactic all we young executive types use(d) when we were expanding our careers, working 80 hours a week, but still wanted to meet someone worthwhile, without blowing a whole evening and serious $$ on someone who was not quite right. Twitter gives everyone the opportunity to sample ideas, musings and knowledge of others, not only in your same area of expertise, but in areas of expertise where you have great interest, but lack knowledge.

There are some great Twitter help aides out there, that assist in getting the most out of Twitter data. You can easily see emerging trends, and pick up other related keywords that should probably be considered in your SEO keyword strategies. It is a marvelous SEO tool.

I have also been using TweetGrid. This is a web based tool/system, which allows the selection of 6 topic keywords, and then streams all tweets containing these keywords. If you want to learn about a topic quickly, pick a keyword you are interested in and watch the data fly by. This is also a great way to find and engage Twitter users directly who have similar interests, and perhaps strike up a relationship for future work together, or at least someone we can bounce ideas off. It is an excellent tool to leverage Twitter.

For folks on the go, there are many amazing Twitter tools that provide the benefits of Twitter on the road. I personally use Tweetie on my iPhone to tweet, but there are many others, including: Twittelator, Twitterrific which offers all of Twitter’s functionality and TwitterFon, which is a free, but very basic iPhone Twitter client.

Some other cool Twitter tools for the iPhone include Fastweet, which allows for quick reading of many tweets. GeoTweeter which adds GPS coordinates to your tweets, GPSed, lets you share maps of your travels to Twitter and Twitter Trend which gives you a snapshot of what topics are really hot on twitter for the last 24 hours. Very cool.

I know many of those that use SoloSEO are small business owners, and are working diligently to get their online business screaming. We can see how much work is being done through the use of the SoloSEO SEO tools. Please also consider using Twitter to bolster your online exposure, and knowledge about your online market, it will make a difference.

Just a quick note on some Twitter rules of engagement (suggestions really). When someone “follows” you on Twitter, it is a good idea to follow them back. How many followers you have is a big deal to many. It doesn’t indicate exactly if you are a good Tweeple, but does show how popular you are on Twitter. Following people who show interest in you makes good sense, as many will have something in them you will be interested in. I have learned this tidbit over time, and am now in the process of ditching those I follow that don’t follow me, and following my followers. Its just good Karma. Also, on Fridays there is a custom of recommending good Twitter users others should follow. You simply list the user’s usernames with a hashtag (def. a keyword with # at the beginning of the word, which allows organization a group of tweets) of #FollowFriday somewhere in your tweet. Which essentially tells those that read my tweet that I recommending these 7 users as worthy to follow.

Those are just a few things on Twitter. The best way to learn and love Twitter is to just jump in and get going. Sign up for Twitter here. At anytime, if you have a questions about how to use Twitter, just tweet about it, and you will find just how helpful and responsive the Twitter Nation can be. Hope to see (follow) you soon.

Finally, we would sure appreciate a follow once you get up and running.

Twitter graphic above provided by AddDesign

 

-Jay M

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Bing steps over Yahoo…briefly

Monday, June 15th, 2009

On June 4th, Microsoft had what it thought was a victory in the search engine arena. They topped Yahoo and became the 2nd most widely used search engine (for a day).

Source: StatCounter Global Stats - Search Engine Market Share


We still don’t know if this is evidence that Bing is on its way to overtaking Yahoo completely, but surely the Yahoo execs are not keen on this development. Yahoo CEO Carol Bartz is claiming that Bing is just a fad, and will have no lasting impression on the search landscape, but we beg to differ. In our opinion, the failed attempt at a merger between Microsoft and Yahoo ended up being better for Microsoft - they have almost accomplished the same goals without the cost or anti-trust issues.

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