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The Internet Needs You!

Thursday, November 19th, 2009

Somehow, you found yourself to the Lytico SEO blog. You’re reading the content, either out of genuine interest or sheer boredom with the alternatives. You’re possibly still in a coma-like state from the last site you were on. Blogging, social networking, web 2.0, and SEO can all be interesting topics - but I’ve been getting the feeling that robots are the ones writing the articles.

Robots Write the Internet

The thing that really draws people into a website is personability. Which sounds like a good word, so I’m going to run with it. As an ‘SEO expert’, I have had to read too many articles on SEO; most of which are boring as hell.

People go to websites because they are intrigued; people stay on websites because the content is actually engaging. So much of the internet is driven by an abundance of advertising, but nothing satiable when the user gets to the content. Everyone is selling lemon web pages these days.

“You’re our 10,000th visitor - click here to claim your box of air

or my personal favorite

“Come take our awesome survey - what’s your celebrity IQ”

People don’t want that crap - stop it!

Another huge SEO mistake is when websites have identity issues. Don’t have your site look like a circus yet read like a lawyer’s firm. So many web ‘masters’ make sites that leave me feeling like I’m in a dentists office. Be fun, creative, and interesting and your traffic will increase. Optimizing, networking, and buying keywords are all pointless if your site sucks.

Identity Crisis

Identity Crisis

Lastly, people need to put in the work. Don’t just throw up some content with your fingers crossed. Track your users, find out where they’re coming from. Be a detective and find out what your viewers are into. Good content and tracking easily make up 75% of what is important in SEO.

People always ask me: Isn’t SEO all about numbers and statistics?

No, it’s about standing out from your competition. We need to get rid of this stigma that the web is a complex and flavorless stream of information; so please help us change that concept. Join the good fight, for the greater internet!

The Internet Needs You!

The Internet Needs You!

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